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For your photo shoot, make sure your lipstick is a solid color and about one shade darker than you would normally wear. This will help in making your lips stand out and allow you to portray that sexy look. Tip! Lip gloss is always easy to apply when compared to lipstick. If you have ever tried to apply lipstick when you don’t have a mirror, you know just what I mean. Also, when selecting your lipstick color, it's important to remember the relationship of lipstick to skin tone. The shade you choose should have the same color saturation as your skin. If your skin tone is deep, you can wear a deep shade of lipstick and look great. For example, an African American beauty model can wear deep red lipstick colors, like crimson, because it compliments her skin tone. Cherry or fire engine red may not be flattering, with too much contrast. If you skin is medium tone, you would look great in all shades of red. If your skin tone is pale, beige tones and pinks are for you.